Apparently, my post on the redesign of iVillage the other day has attracted some attention. However, I’m a bit concerned at the other blogger’s response.
While I’m sure Ponn is well-meaning in her attempt to build multiple web presences around the concepts of empowering women and women in business, I wonder if she truly understands the void left by the merging of iVillage and women.com and the subsequent redesign or if she’s simply run into a number of posts written by others feeling the way I do about it.
I think in this day and age, with all these images of women as either objects of beauty and no substance, career women, or housewives and mothers, it’s important to make sure women know they have options. They need to know that they don’t have to lock themselves into one role simply because society says that’s what they have to do. They should be allowed to explore and consider every option open to them and then make an educated choice for themself.
That’s what creates the Empowered Woman. The ability to make decisions based on education and access to information. The Empowered Woman is the woman who gets a PhD in astrophysics, but decides that she’s happier and more fulfilled working 20 hours at the lab and being home to see her family off in the morning and to be home when her children come hpome from school. The Empowered Woman is the woman who dropped out of high school , but decides that she needs training to get where she wants to be in the world and does what she needs to get there, ignoring those who tell her she’ll never make it. The Empowered Woman is the woman who wrote out her life plan at the age of sixteen and is living it.
The Empowered Woman may enjoy being solely a career woman, who derives her strength from working hard and succeeding. She may be a woman just looking to broaden her horizons. She may be a woman who needs a change, or the counsel of others who have been in her position.
What the Empowered Woman is not is pigeon-holed. She chooses not to let her life be defined by society and cultural expectations. She chooses her path based on her feelings and the information around er. She defines herself, rather than letting others define her. She defines her challenges and her achievements, rather than letting others do that for her.
What I miss about iVillage isn’t just the areas I liked to read. It is the loss of that wealth of information geared toward educating women to make the choices that are in their best interests. The more I think about my feelings about their redesign, the more it makes me think that something needs to step in and fill that void. I applaud Ponn’s starting point, but I see no understanding of the niche and no direction.
On a final note, this past summer, I was working somewhere whose mission statement was to empower girls. Great! Empowered girls can grow into empowered women. But heaven forbid one of the girls said she wanted to be a mother and housewife. Half the staff would say, “Why would you want to limit yourself like that?” One of the girls I was working with wants to be a mother and housewife when she grows up, but when I asked her why she told me it was because she loves playing with kids and she loves to cook. She figures she can do something else after the children go to school if she changes her mind.
To me, that’s a girl who’s really empowered!






