When you’re an enterpreneur trying to market services instead of products, it’s sometimes hard to remember that you’re marketing a person. What makes a person different from, and simultaneously similar to, a product is that a person changes over time. A person learns new skills and gains experience with everything they do. A person can change to fit the niche they’re trying to fill.

Being an entrepreneur actually depends on the person’s growth and their unique combination of skills, so the service-focused entrepreneur would do well to market that unusual blend of skills and background to make themselves stand out in the competitive workplace. This is where the “hook” for the marketing pitch comes from. “Hi, I’m the informal teacher who can teach nearly anything to any group with no more than five minutes of prep time” goes a lot farther than “Hi, I’m a teacher.” After the first, you know something special about me. If you have a situation where flexibility is key, you’re more likely to think of me because I’ve just told you that’s my specialty. After the second, though, you might find yourself wondering. Do I teach in a school? Do I teach a specific subject and age group?

If I use the first pitch, I’ve just marketed myself to you as a unique individual. I’m more likely to stand out in your mind and earn your business.

Your skills are marketable commodities, but never forget that you are the power behind your own skills.

Inspired by this article from Ripples 

Posted by Rebecca in Uncategorized