I am not a good marketer. Well, that’s not entirely true. I can sell anything, as long it doesn’t directly relate to me in some way.

Trying to combat this weakness, I spend a lot of my time reading up on marketing, branding, and copywriting. Most of the time, the suggested techniques and methods are far too agressive for my introverted comfort zone, but the other day I got a good laugh.

I read this article that suggested marketing naturally through a combination of honesty, storytelling, and teaching. Really, that’s a lot of what this site aspires to be. It’s just not put together well enough to show itself off correctly.

Of course, I’m a bit concerned that there’s this theory among marketers that might have once upon a time suggested dishonest, unengaging material that didn’t allow the victim audience to walk away with something useful was a good idea.

Marketing works best for me when it isn’t marketing, and that’s really what I strive for here.

Posted by Rebecca in Uncategorized