“Continuous reinvention is not branding.” (Source)
I’m struggling through a lot of self-exploration and overanalyzing right now because I’m trying to bring form to my online presence. As things stand right now, I’m spread all over the place, and it’s become a pain to update and share things. I’m also trying to determine what my content and visual brand should be. What will truly express who and what Rebecca is?
I’ve been working on this for a couple of months now, and the picture is slowly coming together. But while I’ve been thinking and shifting and re-thinking and re-shifting, a company I spend far too much time admiring went through its third rebrand in five years. The very next day, I found the above quote on Troy’s site, and it just resonated.
If you want to be known for change, then a continuous reinvention is fine. Change is your brand. For those of us not as comfortable with change, a constant re-brand is a cry for help, a clear sign that something is wrong with the company (In the case of the company mentioned above, they are in trouble and are trying to figure out how to get themselves out of it.) While I can adapt to change, I’d prefer people be able to look at something I did and say, “Oh, that has Rebecca written all over it.” When I set my brand, I want it to be something lasting, something that will be able to grow with me and still show who I am.
I will have to say, though, the current rebrand looks good on that company. I hope it works out for them, and I hope it lasts longer than eighteen months.
Posted by Rebecca in Uncategorized